1.
Canonical is seeking to raise an enormous amount of money for Ubuntu Edge and Mark Shuttleworth thinks this can be done with the help of the community. At $32 million (€24 million) this is the most ambitious project ever attempted. Even if it fails, it will be a good measure of the community's expectation from the current market
2.
Canonical has announced the Ubuntu Edge will be the first fully convergent phone, capable of transforming into a small PC when connected to a keyboard and monitor. This feature alone should be a best seller, but the company went a little further into the future and borrowed a PC feature that should fit like a glove on Ubuntu Edge. The ability to dual-boot between two different operating systems seems to be a fairly reasonable one, but no one has ever done it before. Ubuntu Edge will be the first mobile device capable of such a feat. It will run Android, presumable the stock one, with Ubuntu for Android interface on top. The other operating system will be Ubuntu Touch, an OS that is now in development and that should be available as a stable variant at the end of the year, or maybe in the first months of 2014
3.
Canonical is betting everything on the Ubuntu Edge IndieGoGo campaign, but users shouldn't get too excited because the phone will not be made if the project fails. Unlike other products developed by Canonical, Ubuntu Edge relies on the complete support of the community. This means that Mark Shuttleworth will not invest his own money into such a large project, especially if the campaign is a bust
“We appreciate every bit of support we receive during the 30 days, and every backer will be welcomed into the Ubuntu community. If we don’t reach our target then we will focus only on commercially available handsets and there will not be an Ubuntu Edge,” reads the answer for a FAQ entry:
http://www.indiegogo.com/projects/ubuntu-edgeThis means that, even if you pledged the money for the device, in case the project fails, there is no backup plan to release Ubuntu Edge with other funds